3 proven recipes to help you win customers (and keep them too)
A few years ago – during the recession- I compiled a blog called “How not to fail in business”, with useful tips from my clients how to survive as a solopreneur. During those tough years everyone had to work even harder than normal to win and keep customers. And we learnt not to take anything for […]
Audio: How to get seen and trusted online when you don’t like standing out
What can you do when you offer a valuable service but feel a little uncomfortable about marketing and promoting yourself? About the need to get visible, to get seen and trusted online and stand out from the crowd? When you run your own business you can’t really afford to be shy or to hold back. […]
Do solopreneurs always need a business plan?
Until recently I used to deliver regular workshops for a business start-up initiative. I love nothing more than helping highly motivated new business owners launch their ideas. But one of the things I learned with startups is that not everyone finds writing a business plan very motivating. And consequently some people never finish theirs. So on […]