A few years ago – during the recession- I compiled a blog called “How not to fail in business”, with useful tips from my clients how to survive as a solopreneur. During those tough years everyone had to work even harder than normal to win and keep customers. And we learnt not to take anything for […]
We’ve all done it – taken on a client we shouldn’t have. Sometimes the warning signs are there when you meet someone for the first time. And at other times you discover too late that you’ve taken on a client you don’t enjoy working with. And by that time you probably regret it as working […]
I recently returned from a lovely camping break in the West Country. One day my husband and I were faced with a bewildering choice of campsites in the same area. Each seemed to feature something different: state-of-the-art washrooms, generously-sized pitches, an outstanding view or a peaceful setting. I learnt how being unclear about your own objectives as a customer can turn your experience into an unsatisfactory one, and how important it is for suppliers to have clear objectives too!