Podcast: Should you focus on your weaknesses or your strengths?

Have you ever wondered whether your strengths are more important than your weaknesses as you improve or grow your small business? It’s a question I get asked a lot, especially when people have carried out a SWOT exercise to help them identify their strengths, weaknesses, opportunities and threats.

By the way, a SWOT is a simple exercise you may do as part of your business or marketing planning. It’s also a great thing to do at the beginning or end of the year, or when you come to a cross-road.

However, sometimes it can be difficult to know what to focus on first.

For example, couldn’t you just ignore your weaknesses and simply build on a particular strength?

If you’d like to find out, or indeed learn how to identify your own strengths (or weaknesses) then why not listen to this short 5-minute podcast.

You will discover easy ways to help you decide what to focus on.


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