How to enjoy writing blog posts (rather than dreading it)
One of the things I found hardest as an inexperienced business blog writer was to start a new post and finish it — to be honest, I didn’t really enjoy blog writing!
Writing and publishing to a schedule can be quite a challenge for a busy person. If you recognise this, then please don’t beat yourself up over it. After all, you are not a professional blogger; you run a busy small business first and foremost, and blogging is just one way to market you and your business!
But the way blogging works — it’s like any social media in this respect — is that the more you publish, the more likely it is that people notice and read your posts.
What happens when you neglect your blog writing?
When you don’t write posts (or don’t write enough) your website visitors may look elsewhere for information and it’s all too easy for you to become invisible.
Nobody likes looking at a site with a missing or inactive blog — it looks as if you’re either too busy or can’t be bothered. (Plus, don’t forget, search engines like fresh content too!)
Of course, you might argue that you are a business owner and not a natural writer. Or that you’re short of time, lack motivation or have writer’s block.
My own problem was spending way too much time on individual posts and not getting my ‘real’ work done. I used to be a bit of a perfectionist and would be far too critical about my writing.
Of course, my excuse was that I write in a language that isn’t my mother tongue but, truth be told, I could never decide when a post was good enough. Lacking confidence, I wasted countless hours not making any real progress.
I was procrastinating and blogging was becoming a chore rather than the enjoyable activity I had hoped it would be.
Fortunately, over the years, I managed to lighten up on the perfectionism and find a way to make writing enjoyable. And, guess what, I increased my output too!
What helped me enjoy writing blog posts (and other things I struggle with)
I’d like to tell you a little story that hopefully demonstrates that it is possible to make an activity we dread more enjoyable.
When my little grandson was a baby and I couldn’t see him for a few days, my daughter and I would use FaceTime to stay in touch. If you’re not familiar with FaceTime, it is a service for Mac, iPad and iPhone users that is similar to Skype in that you can see each other while you talk.
When we first started using FaceTime, we created a little routine that involved me singing his favourite nursery rhyme. What might be worth pointing out here is that I hate signing because I struggle to sing in tune!
But it didn’t really matter — I tried my best, did all the necessary actions and I was having fun. That’s what my grandson really loved!
So what’s my message here? Well, there are several actually! Please read on…
6 ways to have more fun with your blog
- Remember that your idea of perfection may not necessarily match someone else’s. Lower your own expectations a little — the chances are, no one will notice the difference. You can afford to relax especially as your readers will probably know a lot less than you about your specialist topic.
- In fact, why not stop worrying altogether for now. Adopt a ‘just do it‘ approach and put the following on the back burner — any thoughts about frequency, scheduling, your tone of voice or whether anyone sees the post anyway!
- In my little story above I mention that my acting compensated for my bad singing and that my grandson loved seeing me have fun. The same goes for your blog. Your readers will appreciate the visual side of your blog as much as the written word. For example, you could use more photos to liven up your content. Even better if you enjoy taking your own photos. I do. I find they help me personalise my posts and feel more creative.
- Entertaining (or educating) readers — or however you help them — is easier than you think when you know exactly what your reader wants. But that doesn’t mean that you can’t also write about things that are really close to your own heart. You could always create a separate category for posts that stray a little from your usual theme. It’s a great way to have more fun with your blog.
- Repetition works! No I don’t mean you write about the same topic all the time, but stick to a format you like and find easy. I happen to enjoy writing list posts (like this one) that also include a personal angle or story. My tips are always tried and tested by myself and my clients so this is a great way for me to share my knowledge. If you’re a creative person and find this format a little too formal, just play with whatever works for you.
- The ‘just do it’ approach to blog writing that I mention above can help you get into ‘flow’ which is a very satisfying experience. The more you enjoy writing blog posts, the more likely it is that your reader will feel touched by your topic. That’s when they will want to find out more about you and wait eagerly for the next instalment.
Ultimately, blogging is like any other activity — you get out what you put in. As it’s also creative, it’s best to approach it with an open mind and not worry too much about the process or the end result, especially at the beginning.
As a solo business owner you want to be truly authentic in your blog. The more you stay true to yourself, the fresher your blog will come across. Therefore, please trust yourself to share what you know that could help others and try to have some fun with it.
It’s a million times better than not blogging, or playing perfectly by the rules which can be a bit boring. Also, the last thing you want to have is a business blog that’s part of a manicured brand which no one cares about!
And you never know… when you enjoy writing blog posts you and your your business may gain keen readers and new opportunities in no time at all!