I recently returned from a lovely camping break in the West Country. One day my husband and I were faced with a bewildering choice of campsites in the same area. Each seemed to feature something different: state-of-the-art washrooms, generously-sized pitches, an outstanding view or a peaceful setting. I learnt how being unclear about your own objectives as a customer can turn your experience into an unsatisfactory one, and how important it is for suppliers to have clear objectives too!
Whilst discussing business goals with one of my Circle members recently – she has a great business, I must add! – she told me that without her business support circle she gets too caught up in the day-to-day running of her business and doesn’t focus enough on how to grow it. It is true, in […]