Imagine you were the tortoise who is ‘racing’ the hare. You know you are being slow. But being ‘slow and steady’ can actually help you win the race. It’s a little how I have been feeling since some health issues started to slow me down. I’ve been in business long enough to know that speed […]
I recently returned from a lovely camping break in the West Country. One day my husband and I were faced with a bewildering choice of campsites in the same area. Each seemed to feature something different: state-of-the-art washrooms, generously-sized pitches, an outstanding view or a peaceful setting. I learnt how being unclear about your own objectives as a customer can turn your experience into an unsatisfactory one, and how important it is for suppliers to have clear objectives too!