It was the Queen’s (actual) 90th birthday last week and, having switched off my computer for the day, I decided to join in the celebrations in Windsor. The happy atmosphere was infectious. Everyone enjoyed it, not just the locals or the foreign tourists – Sandra and Sandy from the reality TV show Gogglebox were in their […]
I recently returned from a lovely camping break in the West Country. One day my husband and I were faced with a bewildering choice of campsites in the same area. Each seemed to feature something different: state-of-the-art washrooms, generously-sized pitches, an outstanding view or a peaceful setting. I learnt how being unclear about your own objectives as a customer can turn your experience into an unsatisfactory one, and how important it is for suppliers to have clear objectives too!