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New Articles:

 

How to convert warm prospects into hot customers (PDF)-Alice Elliott/ Alice Designs

7 Tips to turn Procrastination into Action (PDF) Gerry Hyde & Ute Wieczorek-King's Top Productivity Tips!

Secrets of an Effective To Do List (PDF) Gerry Hyde & Ute Wieczorek-King's Top Tips to getting all your business projects organised

6 Key Benefits of Having Your Own Business Coach (PDF) Ute Wieczorek-King

How Social Networking can help with your Marketing (PDF)-Alice Elliott/ Alice Designs

You are most welcome to print and share these articles & tips. Please observe the  copyright and include the authors' names & links to this website. Thank you.

 

 

 

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Networking Tips

Success Network's Top 10 Networking Tips (PDF)

I'm a Speed Networking Novice ...Get me out of here! Read Margaret Cain's 7 tips to help you get the most out of speed networking

New To Networking? (PDF Ute Wieczorek-King)

The Power of Connecting (Ute Wieczorek-King)

Ermm….Networking? A First Timer's Experience (Sonia Webster) 

 

 

Marketing & Internet Marketing

No Cost, Low Cost Marketing as a New Year Resolution (PDF)-Margaret Cain/ M square

Must Dos in 2009 (PDF) - Karen Purves /'Have More Clients'

Roll Up The Carpets  (PDF) A creative look at getting your message out there, by Mary Faser

Hope and change or doom and gloom – you choose! (PDF) Jean Wolfe, Creative Spark Communications

15 Tips For More Effective Email Communication PDF-Margaret Cain

Make Email Work Harder For Your Business PDF- Margaret Cain

Marketing Tips For The Slowdown PDF- Mantra Infotech

Postcard Pointers PDF-Alice Elliot

How a Copywriter Benefits a New Business Fiona Seymore-Jesse

Marketing Tips by Aparna Jain

Biggest Business & Marketing Mistakes Alternative Therapists Make

 

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Make Your Website Convert better PDF- The Adword Adviser

How to Choose a Web Design Company PDF- Anjali Mittal

How social networking can help with your marketing (PDF)-Alice Elliott/ Alice Designs

How blogging & article writing help market businesses (PDF)-Alice Elliott/ Alice Designs

 

SPRING NEWS 2008

Exclusive Business Club launched for Berkshire Women

 

Finance

10 Tips to Help you Avoid Bad Debt by Rita Adams, ARM Credit Control

 

 

Secrets of and Effective To Do List (PDF) Gerry Hyde & Ute Wieczorek-King

The Importance of Communication (Annie O'Neill)

Should You Take The Leap and Start Your Own Business? PDF- Nicola Goringe

Time To Stop the Clock and Plan PDF- Ute Wieczorek-King

How to Make Your Resolutions Work PDF- Ute Wieczorek-King
 
The Right Resolutions for Work or Business Ute Wieczorek-King
Download the SWOT-L template that accompanies this article. (PDF)

Resolving New Year Resolutions (PDF) John Cochrane/ The Guiding Path

 

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Staying Inspired

Top Tips for Coping with Redundancy (Mary Fraser)

How to Survive your first Christmas alone (PDF), Annie O'Neill

Success is a Journey, not a Destination (Mary Fraser)

Top Tips for a Stress-Free Christmas Season (PDF, Ute Wieczorek-King)

Top Tips for Personal Development in Business (Mary Fraser)

Keeping That Summer Loving Feeling Going at Work (PDF - Ute Wieczorek-King)

This year....So far, so good? (PDF - Ute Wieczorek-King)

New Year Thoughts(Mary Fraser)

A Change of Plan ( Mary Fraser)

What if you could change the world for a fiver? (Mary Fraser)

The Terminal, Part 2 - Arriving at your Destination, or not as it were...  (Ute Wieczorek-King)

How can I unlock my Potential? (Ute Wieczorek-King)

 

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Other

Organised Home Office, Clear Mind, Efficient Business! (PDF)- Jayne Leighton Herd/ Chez-Vous HomeStyle  

Home Styling Tips (PDF) from Sarah Reynolds/ Interior Motive

DiVORCE- Selling the marital home (PDF) - Annie O'Neill/ New Horizons Divorce Coaching

Why you should make a will! (PDF) by Marianne McCarthy of  Newelaw

The Credit Crunch- Why It's Even More Important to Look and Feel Good  PDF - Alison Sainsbury/ Looking Good

Organised Home Office, Clear Mind, Efficient Business! (PDF)- Jayne Leighton Herd/ Chez-Vous HomeStyle  

Home Styling Tips (PDF) from Sarah Reynolds/ Interior Motive

 

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  Success is a journey, not a destination
 

Several comments, I’ve often heard whilst networking are, ‘I dread having to stand up in front of a group of people to speak’ and ‘the thought of doing an elevator speech fills me with fear!’ and occasionally, ‘I’m just not very good at public speaking.’ Often these are beliefs that hold us back and stop us doing what we really want to do – get up there, out there and promote ourselves, our business and the services we can offer to others.

What if, I said that I have a secret to success to share with you that could change all that?   What if I invited you to take a risk, step outside your comfort zone and try it out?  Would you? 

I belong to a local Speakers Club and have been a member for several years now.  I joined when I was new to the area, needed some help with presentation skills in my job and to learn the art of public speaking.  I’ve always been full of admiration of people who could stand up and speak fluently, eloquently, inspirationally, and without the recurring emm’s and ahhh’s. ‘Oh, how I wish I could do that’, I thought.  Well no point ‘just wishing’, action is required too!  So I joined Maidenhead Speakers Club – a friendly club that encourages all members to overcome their fear of public speaking. 

Through the club, I’ve learned a great deal about impromptu speaking, writing speeches, hosting a club evening and I’ve made some good friends too.  The club welcomes visitors and if you feel that you would like to take a look before you join, let me know and we can go there one evening together … one small step on your journey to success.  Are you ready to step up and step out?

Mary Fraser/ Fraser HR

www.fraserhr.co.uk; www.frasersfotos.com; www.maidenheadspeakers.org.uk

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Imagine a world without copywriters...

Part 1: How a copywriter benefits a new business

OK, imagine the scenario. You are a new business with a really good product or service that you want to sell.  You have everything in place: nice Vista Print stationery, a really good fully-functioning website, and adverts ready to go. You’ve also written your own copy – after all, who knows your business better than you do?

You start to market your business, sending out the nice postcards, placing adverts in your chosen press and getting your website listed in as many directories as possible. But as time goes on your conversion rate is not going as well as you’d hoped. What can be wrong, you ask? I have a good idea: I’m an expert in my field!

So, you contact a third person for help - a copywriter. Someone who can play around with words to make them leap off the page and grab the attention of potential customers. Someone who can sprinkle some magic...

The copywriter can see the problem. The words aren’t working. They need more get up and go, more buzz, and more passion. They need to move the reader to pick up the phone and say YES I really want to buy from YOU! The copywriter goes away and rewrites all the copy, and it’s now clearer and exciting.  You are happier and the clients start to trickle in...

Being new to business is scary and you don’t always have the budget or time to do absolutely everything. But by using a copywriter you can rest assured your literature will sell, leaving you to get on with your business.

If you like what you’ve read and want to find out how I can help you then please contact me – my details are below. I work to your requirements and I’m not scary, I promise!

Thanks to Alice Elliot of Alice Designs, for the inspiration!

Fiona@sjcopy.co.uk, Tel: 01344 301065, Mob: 07896874429

Web: www.sjcopy.co.uk

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  The Importance of Communication

I have recently written an article regarding the importance of communication in relationships but the principles of communication are the same in personal and business relationships.  One of the presuppositions in NLP is  ‘The meaning of your communication is the response you get” and this is something we should all consider in business. 

Are you a good communicator?  The purpose of communication is to get your message across effectively.  How will you know that you have successfully communicated your message?   Do you know how to establish rapport with someone when you first meet them?

Do you really listen effectively?   By that I mean do you really focus on what the other person is saying?  Do you stop doing other things and concentrate on what they are saying?  Do you think about what they are saying, not about what you are going to say next?

It is often useful to check that you have understood what someone has said to you.  You can do this by summarising what you have heard and checking that is what was meant. 

People are more likely to react positively to (and therefore do business with) someone they ‘click’ with, someone who is on their ‘wavelength’ and so it is important to demonstrate that you interested in what they have to say.  

Annie O'Neill www.newhorizons-divorcecoaching.co.uk

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New Year Article by Mary Fraser

"We spend January 1 walking through our lives, room by room, drawing up a list of work to be done, cracks to be patched. Maybe this year, to balance the list, we ought to walk through the rooms of our lives ...not looking for flaws, but for potential."  Ellen Goodman

I came across this quote earlier this week and it make me stop and think.  What is it about a New Year that makes us stop and take stock?  I wonder how many of us will write a list of resolutions for this year. How long will the list be? Can we possibly achieve everything on that list?

I quite like the idea of walking ‘through the rooms of our lives’ and looking for ‘potential’.  It suggests to me that rather than starting from scratch, something entirely new, we could develop something already within us.  What potential do you have already? What would happen if you tapped into it and explored it this year?  What difference would that make to you …to others?  What are the ‘rooms of your life’ …. What colour is the door?   Is it open or closed?

I invite you to ignore the flaws and develop your potential.  

Happy New Year!

Mary Fraser/ Fraser HR

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  Ermm…Networking? A First Timer's Experience (Sonia Webster) 
Four months on from having started my business Afresh, I am providing a range of complementary therapies.  I had left the corporate world in June, but am back providing services to businesses in a different guise. 
 
Not wanting to go down the traditional route of cold calling people and trying to sell my wares via the telephone (ok I did, but I didn't get very far) I thought I would do something different and take a new (for me anyway) different tack.
 
I therefore decided to try Networking and see what the benefits of this will
bring. Now, networking for me I thought would be very easy. All you have to do is talk to someone about your business and exchange business cards,
... well that was my first mistake. 
 
I spoke to a friend about this and she recommended that I attend a business breakfast meeting. So I went to my first early morning Breakfast Business event. I arrived looking very professional in my suit (I decided not to wear my therapist uniform to create the right impression). I entered the room and immediately felt very small, smaller than my usual 5ft frame.
 
Aside from my friend who introduced me to the event, there was no one else I knew. As soon as we entered the room she went off and started talking to her own 'network' and there was I, left all alone. So sipping slowly at my cup of coffee I thought "I'll just have a look around see if there are some friendly faces I can speak to". As the room was filled mostly by men, I did feel a little uneasy. I saw one chap dressed up in an African outfit, and thought he looks fun to talk to, so I made my way gingerly across the room balancing my diary and coffee and tried to strike up a conversation. 
 
He started talking to me about himself and I thought, ok this is what we do, and after listening to him for a while I did the same: "My name is Sonia Webster, I provide complementary therapies..." I started to trail off as I was greeted with a very glazed expression. Taking a deep breath, I thought I would change the subject and ask more about him which he dutifully obliged, luckily by the time he finished it was time to go in for breakfast.
 
As everyone was milling to go in, I again looked for my friend, but she had
already found her seat and unfortunately there was no room at the table for me. So I went and found a seat and taking a few deep breaths, trying to calm my nerves I tried again. To me the breakfast meeting was one of the longest meetings I ever had as I tried desperately to talk to people at my table only to be spoken over or ignored. I just carried on eating my breakfast, smiling a lot trying to pretend that I was enjoying myself.
 
That's it, I thought, no networking for me. I felt humiliated and rather
embarrassed about my poor success! I used to be in sales and so this should have been easy !! Instead I vowed never to go to another networking meeting again. 
 
But I did...I persevered! It did take me a while as my confidence was
a little dented, plus I kept reading articles in business magazines about the
importance of networking so there must be something in this...
 
My next event was a Women's only event through the Chamber of Commerce and it was all Women. Right, I thought that will do for me. It was being hosted in a very nice setting at Forbury's Hotel and I really enjoyed it, the women were absolutely lovely and I made some new contacts. I then went to another event in Cliveden and thought this is great!  I am meeting all these lovely women and having fun at the same time. At the second event I even managed to get some work, not by promoting myself but just talking and mixing with the ladies. Finally I started to understand the rules (that you are rarely told) which is when going to any Networking meetings it doesn't pay to talk about yourself, just relax and enjoy it.  Whilst I still get very nervous going to these meetings, my confidence is gaining! 
 
Following an article in Business in Berkshire, an online newsletter, I attended their first Poet's Day lunch which really did suit me to the ground as it was a very small group and felt rather intimate. 
 
There I met May Fraser and Ute Wieczorek-King who are avid net workers and I found out that they run networking events too and luckily also in Reading, called Success Network-  again new contacts for me to make. 
 
I attended their event and it's amazing really as you start networking, the more you start to enjoy it. Whilst I was at their event they mentioned that they were running workshops about how to develop your network, which I thought was rather strange, but I went along to see what is was all about and guess what, I was SO not there with my own networking. 
 
For a start I had been to a number of events, collected business cards and that had been it, well I thought that was what I had to do. 
 
What I didn't know is that you are supposed to develop your network. Yes
it's great to have the business cards but it is no good having them just sitting in your desk drawer collecting dust. You call the contacts you've met and see how you can help each other. 
 
So that's what I'm doing now, I have dusted those cards off and am now meeting some absolutely great people who are not only wanting to talk to me but have lots of experience and information available that would probably cost me a fortune in traditional methods. I also feel useful as well as whilst we are chatting and they mention that they need help with xy and z, I actually know somebody directly or through another contact that can actually help them! 
 
So at the end of the day it's not what networking can do for you, it's all about what you are able to do for your network. 
 
So go on, do some networking, it is really rather fun, plus you get to have a new circle of friends who you are able to call on for advice!!
 
Sonia Webster MICHT, MCThA
Director Afresh- Creating a Fresh and Relaxed You
Email: info@afresh.org

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  A Change Of Plan ( © Mary Fraser,  2006)  


Last week was a reasonably busy week at the Fraser HR office with several meetings planned and scheduled for the week. Sometimes running a small business can put my time management skills to the test, trying to spin the various plates by attending client meetings, preparing people plans for companies, maintaining the marketing message and connecting with new people and places through the various networking events I attend. When one such meeting had to be rescheduled I was somewhat disappointed, however what I did not anticipate was how much I would enjoy the ‘change of plan’ experience.

Wednesday’s cancelled lunchtime meeting resulted in one such ‘change of plan’ – firstly a pub lunch, donning the walking boots and a short hike to the bluebell woods outside Marlow. The sun was out, the sky was blue and the hundreds of bluebells provided an amazing view! Once again it was good to take time out – away from the office and hear myself think - minus the telephone, the email and the other office distractions.

When was the last time you had a ‘change of plan’ experience? What did you do with the extra time? How did you fill it – with something new or something different? Did you simply allow it to drift away unnoticed whilst you experienced the inner peace and tranquillity within? What did you gain by ‘taking time out’? What did you lose, if anything? Notice anything you never noticed before? Met up with someone you haven’t seen for ages because you have been too busy to call?

If you do have a cancelled appointment or meeting this week – enjoy your ‘change of plan’ experience.
www.successnetwork.org.uk 

 

 
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“The Terminal , Part 2” - Arriving at your destination... or not as it were.  (copyright 2005 Ute Wieczorek- King)   

I am currently getting ready for a trip to Germany. I have also just read of a fellow traveller’s traumatic travelling experience that was initially caused by snow and ice. Delays at the starting airport meant that she subsequently missed an onward connection at her stopover airport. After a traumatic night and a day of being stranded in the departure terminal and being treated dismissively by the airline’s ground staff, she returned home completely worn out, tired and angry, never having actually reached her intended destination! When I read this I couldn’t help thinking of Tom Hanks, being stuck in a terminal in the film of the same name. What fascinates me about these journeys from hell, is how we react to them, how they make us feel and how we do or don’t take responsibility.  

So now I am thinking, “Is there anything else I need to do to get ready for my trip? Anything I need to watch out for?”  It goes without saying that you can’t prepare for a military coup, but it’s always good to double-check some of the basics. Even if like me, you have more than 25 years worth of travelling experience, this very experience can sometimes make you a little complacent.

You only miss your flight once! As a result of not double-checking the departure time and then realising too late that it had been brought forward by an hour, my husband and I missed a good friend’s Highland wedding. We were the only passengers who through a glitch in the system hadn’t received the ‘early warning’ email 2 months earlier!  There we were, upset and stunned by disbelief and my first instinct was to rant and rave and blame the airline. But then I realised that it was my own unshakeable belief that timetables never change, which had caused me to forget to check the time.

To a certain extent we have to rely on other people to deliver us to our destination, preferably in the case of an airline together with our luggage (sorry, that’s another story)!  What we hardly ever consider though, is how much we play a part in this process, and how much is completely beyond our control as well as the airline’s. Although staff can sometimes be unhelpful, it is often the unexpected- the bad weather or the security threats- that prevents us from having a smooth journey from A to B, or at worst, from ever reaching our destination.   

When you set yourself a career or a business goal do you take a smooth journey for granted, or are you willing to visualise the hurdles that can prevent you from achieving your goal? Do you ask yourself what could be ‘stopping’ you from reaching your goal, or do you believe that it is being too pessimistic to anticipate what you would do, in case of…?

In the worst-case scenario, do you work like a well known rail company, who one snowy winter morning many moons ago just couldn’t find (!) their snow ploughs? As a result they caused continuing mayhem by not being able to clear their rails for a day or so….

Do you get distracted? Do you find that things always get in the way or stop you from reaching your goals and that your career or business path is anything but a smooth journey from A to B? You’ll be surprised how many people blame the outcome (and sometimes the lack of it) on the weather (metaphorically speaking) rather than taking the shovel and clearing what snow they can clear off their own path.

And yes I admit it – I‘ve been there and done it too!  A few years ago when my first business went downhill, I blamed this on the downturn in the economy. If I had started to clear the snow earlier, I know that I could have diversified earlier and with fewer losses. However at the time it was easier for me to moan and groan and to think that the situation was out of my control.

OK I’m not suggesting that when you fly, the weather conditions or security threats are in your control, unless you’re the joker with the “bomb” in your luggage of course? What I am saying is that you still have a choice of how you view the situation! You could moan and groan, but would that get you unstuck?  

You could also accept ‘what is’. You could bide your time, and use the stopover to think, re-focus and plan your next move. As the film Terminal so entertainingly showed, the character played by Tom Hanks managed to make a life locked inside a terminal! This may well be fiction, but nevertheless is a good example of accepting a setback and making the best of it. Likewise, a friend of mine chose to go with the flow and not to worry about a flight’s long delay and in her positive frame of mind connected with a fellow passenger, fell in love and later married him!

The choice is yours! There are many roads that lead to Rome: It’s up to you to take the reigns, to stop, adjust your plans or diversify.

And, last but not least, don’t forget that you also have the choice in the future of planning certain things better in the first place, like double-checking the departure time of a flight or responding to business trends with open eyes.

The traveler I mentioned at the beginning could in fact have chosen a direct connection from A to B with a different airline, which would have increased the odds of her reaching her destination. This would probably have involved a slightly higher cost, but considering the ultimately much higher cost of not reaching your destination and potentially losing a business deal or a life-changing opportunity, which one would you choose?

I should probably go back to my preparations now! One of the things I will definitely not forget to do is double-check my departure time, pack my snow shovel, just in case, and make the most of a delay! You never know, I might just bump into Tom Hanks in the terminal....              www.successnetwork.org.uk   

 

 

 
 

How can I unlock MY Potential?  (copyright 2005 Ute Wieczorek- King) 

Isn’t it sad that by the time we have grown up, settled into a career, achieved career progress, perhaps even had a family and we hear someone talking about ‘unlocking your potential’ we often think, “well if had potential, or knew what my potential was, then maybe I could unlock it too’? 

It seems to be common place for parents to encourage and develop their young child’s potential, but how come that when an adult, so many of us have serious doubts about what our potential is, and how we can unlock it! What happens to the development of potential after early childhood?

Unfortunately many men and women will confirm that whilst growing up, and then working in a competitive work place, more often than not their performance is critically assessed and measured, while mistakes and weaknesses are being highlighted.

People in jobs or environments that focus and build on strengths and develop the individual’s potential are very fortunate. But what really is potential?

The dictionary definition of ‘potential’ is an inherent ability or capacity for development or growth - it is something that is possible but not yet in existence. 

Having potential can therefore be seen as having talents and capabilities,  which either haven’t surfaced yet, or as in some people’s cases, have already been explored but could be enhanced or applied in a different way. It really doesn’t matter what abilities we think we have, there is always potential in us to discover more, and there is always room to stretch, grow and improve, as there is room for greater achievements.

As a coach and personal development trainer I have noticed that more and more people are questioning where they are going in their current jobs. The workplace has become more and more competitive, and many employees end up feeling not just overworked, but also undervalued. When unsure about how or what they want to develop, some may either feel they haven’t got a choice and stay stuck in a rut. Or they try to initiate positive change by experimenting with different jobs. Sometimes for various reasons people don’t want to make any major changes, but in the hope of finding something more fulfilling to do, move from one hobby to another.

Many men and women tend to see their potential untapped as they face mounting pressure to meet work, family and other responsibilities simultaneously. Women especially take special skills or talents they have for granted and usually don’t look at them as being special.  

A first step in highlighting potential can be to identify the skills people not only do really well, but that they enjoy using most. This often leads to the discovery that your talents can be more unique than you think. A good example of this is when people really enjoy writing, have excellent writing skills but haven’t yet had the opportunities to apply this talent in the work place.

Developing potential, even in very small ways, can lead to more fun, job satisfaction and new ventures. By working with their potential people tend to feel much more fulfilled and valued.   

In addition to having talents and capabilities people may also have dreams and goals, adding to the possibilities, which are often just waiting to be  identified, sometimes by someone who works with us in freeing and exploring them further.

Last year Mary Fraser of Fraser HR and I realised there was a need for open courses in this area that would help people to develop their individual potential. Together we designed a series of stimulating workshops we called 'Free Your Potential', which are thought provoking and provide people with new insights, experiences, focus and development. We hope you will join us on one of our courses and will enjoy to free your potential too!                                         www.successnetwork.org.uk  

 

 
     
 

What if you could … change the world for a fiver?
( © Mary Fraser,  2006)  


I love books and I can quite happily spend ages in a bookstore ‘just browsing’. One of the good things about bookstores (in my experience) is the assistant or owner quite happy for you to do just that – browse! Invariably there will be a purchase made before leaving the store, often several …well when one has spent such a long time browsing, flicking through pages to check the print size, reading the opening paragraphs, reviewing comments on the back page, generating an interest – it really seems a shame to put the book back on the shelf! Don’t you agree?

I have taken to playing games whilst book browsing. I search for those with unusual and intriguing titles … those that invite my sense of curiosity to explore further. My findings often bemuse, surprise and make me chuckle. For me, this beautifully illustrates why we should never ‘judge a book by its cover’!

On my office bookshelf, amidst the serious business books, heavy weather reading, reference manuals and professional journals are several little reading gems. One of my current favourites is ‘Change the World for a Fiver’ - 50 actions to change the world and make you feel good. A great book to dip into from time to time and be inspired. This is a lovely book to give or receive as a gift and all of this …a fiver! 

Something to think about this week:
If you could change the world for a fiver, what would you do?

Change the World for a Fiver published by Short Books Ltd
ISBN 1 904095 96 8        
www.successnetwork.org.uk